Community Reaction – From Blogs to Facebook

ACM iKDD Conference on Data Science

Publication date: March 18, 2015

Balaji Vasan Srinivasan, Anandhavelu Natarajan, Ritwik Sinha, Moumita Sinha

Online social media is all pervasive in this digitally connected world. It provides a great platform to share information and news, and have public discussions on these topics. These interactions happen on owned-sites as well as on earned social media. But it is reasonable to hypothesize that the communities on the various platforms will engage differently. We explore this hypothesis using data collected from a blog as well as their Facebook page. We observe significant differences between the blog and Facebook as two mediums. First, we see how the topic of the post leads to differences in how posts are received on the two mediums. We next characterize the distribution of the time to comments, displaying how blog and Facebook differ. Finally, we describe how the sentiment of posts and popular entities differ across mediums. In conclusion, reactions across the two mediums are so diverse that it calls for different strategies across different social mediums, we provide our recommendations towards this goal.

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